Polaroid's PDC640 Digital Camera
Product longevity in the high tech industry is rare. What's new today may be old tomorrow. The average life span for innovative technology products is nine months to a year. Nevertheless, the PDC640 digital camera, designed for Polaroid by IDE Inc., was in production for three years.Minor technical enhancements and a lasting industrial design were responsible for keeping this versatile camera on store shelves for so long. It is proof that a well thought out design with smart ergonomics can enhance a product's survival rate even in a world of ever changing technological advancements.
The PDC640, a point-and-shoot, inexpensive, exceptionally fast digital camera, featuring XGA resolution, Agfa's PhotoWise software, and PC, Macintosh, and TV cables, prooved to be an excellent choice for the advanced beginner of digital photography.
IDE's user sensitive approach to industrial design combined with their proven engineering and manufacturing know-how allows IDE to create products for long term survival in these times of rapidly progressing technology. Longevity in the high tech field may be uncommon, but thoughtful and intelligent IDE designs are not.
